As with most cryptocurrencies, the association between the token and the founding company are usually not spelled out in black and white.
This is by design, as the SEC has strong legal framework around whether a token is or isn’t a security, and the consequences are dire for companies that violate these rules.
We at PayBolt have long described $PAY as the fuel that powers the PayBolt ecosystem.
That is more participants = more stakers (businesses and customers) = more demand for $PAY = higher price per $PAY.
This network effect theory drives a lot of our business decisions, including marketing and sales.
So what do we mean by network effect theory?
Let us dive into this deeper from the point of view of each participant.
1. Businesses: Every business collects payments from customers, they are always looking to do this more efficiently, lowering the cost, receive funds quicker so they can reinvest back into their business.
They are also looking to value add solutions to their problems, such as funding, cross-border payments and reaching more customers.
PayBolt’s value proposition to businesses
PayBolt Business gateway looks to do all this, removing the barriers of financial middlemen and friction that exists in traditional payments.
We also reward businesses directly for increased usage from their customers. The more they encourage their customers to use us, the more $PAY rewards they will receive.
We are also actively working on value add services such as more exposure to their business across a global crypto audience, crypto-based lending products etc that will improve the long-term stability of the business, and in turn their stickiness to PayBolt.
2. Customers: Customers are always searching for better ways to pay for their on and offline purposes. They too are tired of being charged bank fees, forex fees, conversion fees etc every time they spend.
They may or may not have existing crypto holdings, and want to spend crypto because it is a lot more tax-efficient than paying capital gains tax on their crypto gains.
PayBolt’s value proposition to customers
$PAY is used to drive the staking and reward mechanisms in the PayBolt ecosystem. The more a customer use crypto to pay for their on and offline shopping, the more they will be rewarded.
Paybolt gateway gives them the flexible to pay with ANY token their heart’s desire!
Our PayBolt rewards tiers reward customers for staking their $PAY. The more you stake the better your rewards such as crypto cashback for spending and higher APY.
3. Investors: Like customers, investors are also customers that also like to buy assets with the view they will rise in value in the future.
They want access to DEFI products such as staking and lending.
PayBolt’s value proposition to investors
Investors will enjoy the same core product offering as customers.
Investors who speculate on $PAY will also see its price appreciate over time following the network effect.
Similar to the Facebook (Meta) analogy. Facebook was worth nothing when Mark Zuckerberg was the only user. Facebook is now worth hundreds of billions because everyone has an account.
The more investors, customers, businesses, and enterprises use our payment gateway, the more valuable the network effect and ultimately the value of $PAY.
Investors will also have value add services such as staking, earning and lending products at very competitive margins to suit their investment profile.
4. Partners: Along our journey of reaching our mission by 2025 we will no doubt be enlisting the help of business partners who can mutually benefit from partnerships and grow the customer base.
PayBolt’s value Proposition to partners
We have carved out 20% of $PAY to ecosystem development and we are happy to utilize it for companies that share our vision and can help us grow in regions or industries at a faster rate than we otherwise can ourselves.
In turn, we will also bring a community of passionate Web3 investors to our partners.
